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Use Motion to Demonstrate and Motivate
The human eye loves movement. We can scarcely stop ourselves from following action within our view. In fact, our lives may depend on it--crossing a street for example. During a presentation, the audience watches every move you make more carefully than you'd care to imagine.
Careful use of motion in your multimedia presentation can add depth, clarity, and dynamism to a message--and get them to take their eyes off you for a while.
Motion elements, including video, animation and transitions can:
- attract attention,
- engage the audience on a deeper level,
- present testimonials,
- depict remote locations and activities,
- overcome barriers of language and culture,
- lend credibility to the presenter,
- tell a story without words,
- create subconscious associations.
The element of motion puts extra demands on the presentation design and the presentation system.
- Be certain your projector can play back the digital video.
- If you plan to use video from a VCR or a laserdisc player, be certain your projector can handle analog video input.
- Start with a high-quality video source, if possible.
- Frame the subject tightly to compensate for small on-screen images.
- Experiment with different frame sizes and frame rates (the number of frames per second) to get the best image playback.
- Set objects in motion that you wish to dominate the screen.
- Combine scene cutting and on-screen action to create the desired pacing and rhythm.
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